Benefits
State MGMA
- Ability to leverage MGMA’s reputation
National MGMA
- Gain further exposure among state-only members and create brand consistency
Expectations
State MGMA
- Follow current brand guidelines as established by MGMA to protect the name and logo and further the recognition of the MGMA brand.
National MGMA
- Provide name and logo guidelines, provide usage guidelines and monitor state compliance
Guidelines
The guidelines for use of the MGMA state and local affiliate logo are outlined in the Trademark License portion of the MGMA State Affiliate Agreement, MGMA State Partner Affiliate Agreement or MGMA Local Affiliation Agreement. Affiliation Agreement between state/local MGMAs and MGMA. MGMA provides the affiliate with the current MGMA Brand Guidelines and template materials. The MGMA state and local affiliate logos are bound by the same graphic standard guidelines as the MGMA logo, which includes color, protected space, alteration, size and placement. Additionally, states must adhere to the brand usage guidelines when creating an online presence (i.e. Twitter, Facebook) and use their state affiliate MGMA logo as an identifier as opposed to the MGMA logo.
MGMA will regularly review the logo usage of each state by viewing websites, available electronic documentation and, if necessary, requesting hard copies of letterhead, brochures or other available print media.
Process
- Email the membership team at states@mgma.com if you do not already have these files or have any questions about logo usage.
- State specific logos can also be found in your state's Egnyte folder in the "Branding and Marketing" folder
- Submit an email with the full organization name and include whether or not there is a signed Affiliation Agreement in place.