This case study focuses on a health system’s creation and implementation of an Urgent Care regional model. Market changes escalated the development of a strategy with layout of a geographic plan for urgent care services in the system’s primary and secondary markets. Objectives of this case study are to share insights on the evaluation process, analytics to support decision making, and the development of the project management plan for urgent care operations. The plan addresses the clinical model, human resources, revenue cycle and billing, marketing and communications, facilities, legal and compliance and key factors for success.
