This case study describes how an established family practice clinic developed a plan for effectively marketing its services to new residents while reminding existing patients to recommend the practice. Marketing lessons explained in the study include: reduce yellow pages and newspaper ads, maximize the patient intake form, improve or create social media and internet profiles for physicians, employ patient satisfaction surveys, create a patient portal, use carefully targeted print media ads, mail informational cards directly to new residents, and send out new patient packets. The study details the effectiveness of every strategy considered and describes how the team kept within a strict budget in the process.
MGMA does not endorse any solutions put forth in this paper. The Association urges readers to explore the legal issues – federal, state and local – that may arise from a particular course of action.
